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As a professional in the home improvement space, you rely on your partners to provide the best products and services for you and your customers. We've developed specialized loan programs for contractors like you who want to grow your business, and industry organizations looking to overcome sales-related challenges.
Watch: Regions Home Improvment Financing Payment Options Overview
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Payment options benefits
Join a loan program
Are you a contractor interested in offering financing to your customers?
Get started with products and tools that can grow your business!
Your All-Inclusive Program Includes
Regions Express System
The Express System puts time and money on your side with a suite of features that can help grow your business.
ExpressSign
Easy Signature
Process
A streamlined signature process means you can close more deals, and lets you focus on your business while creating an exceptional customer experience.
ExpressPay
Manage Cash Flow
On Your Terms
The flexibility of multiple disbursements allows you to get your money when you need it, so you can keep your cash flow strong to cover your material costs.*
*For eligible contractorsMaxApproval
Increase Customer
Purchasing Power
Manage scope changes, project expansions, and upselling with approvals beyond the initial job estimate. Easily pre-bid qualify customers from your website.
Online Application Integration
Adding a button to your website will provide a simple, paperless loan application process for your customers, making it effortless to apply for payment options. You can link directly to the application from your site or marketing materials as an easy way to pre-bid qualify your customers.
What's your specialty?
We've got loans for almost any project!
We offer loans for a ton of different home improvement project types. From the foundation all the way up to the roof — inside, outside, large or small — our loans are tailored to meet virtually any home improvement need. Contact us to discover which loans will best suit your business model.
Our Contractor Support is Here for You
We work closely with home improvement contractors across the nation. Because we focus on home improvement loans, we can provide specialized and unparalleled service, starting with your dedicated relationship manager.
Frequently asked questions
Yes! Your customers can now start the application process by utilizing PreQualify. With this method, both you and the homeowner can get a better idea of what they can afford with no hit to their credit*. This allows you to sell on value rather than price, and better recommend products and manage scope.
*A hard credit check will take place if the homeowner applies for a loan
It depends on the homeowner. Often, they can receive a credit decision within minutes, allowing you to have the entire process completed while you're in the home. Sometimes, however, more information is needed to complete the application, and this may cause delays. If a customer has a question about their credit decision, they can call our Customer Service team at 1.888.390.1220.
Joining a loan program is one of the easiest ways that a contractor can begin offering financing to their customers and is the best fit for smaller home improvement businesses. If your organization works with a network of contractors, installers, dealers, or other authorized clients who work in the home improvement business, creating a loan program is likely the best fit for you.
There are no fixed or required costs to work with Regions. Many of our most popular loan products have a dealer fee. Dealer fees are clearly communicated so you know exactly what they will be each time, and there are no hidden or surprise fees. We don't charge merchant processing fees or program membership fees, and there are no hidden fees for your customers..
Research has shown that your business can experience many benefits from offering financing that you won't see with other payment methods. In a study* commissioned by Regions, contractors who offered every customer a choice of payment options saw an increase in leads, more closed jobs, larger average project sizes, and more. Plus, we handle the heavy lifting of what a financing program entails so you can focus your attention elsewhere.
*Based on the Brickyard Study, commissioned by Regions 2018.
Create a loan program
What's a Loan Program?
At its core, a payment options program is a way for you and your authorized dealers to achieve sales goals and overcome sales-related challenges. Your customized, private-label loan program is designed to achieve your organization's goals while building brand recognition.
Who Should Create a Loan Program?
If your organization works with a network of contractors, installers, dealers, or other authorized clients who work in the home improvement business, you should create a loan program. It's a smart and easy way to boost your growth and gain brand loyalty.
Why Regions is the Right Choice as Your Loan Program Provider
Easy application and funding process
- Multiple quick and easy application methods for the homeowner
- A single digital signature at time of application through Regions ExpressSign
- Your dealer gets paid quickly via ACH
See what our customers say
“We’ve been with Regions since 2010. Very easy to work with, very easy to communicate...if you need to call them on the phone, they actually answer the phone.”
- Craig Marsh, Owner, Advanced Window Products
“Our experience working with the Regions team has been extremely positive.”
- Scott Siegal, President, Certified Contractors Network
“Regions payment options help us differentiate ourselves from our competition. Our customers have always given good feedback from the application process through to the end. It’s a great tool to help us meet the needs of our customers.”
- Chris Boatright, CertaPro
“We’ve worked with Regions since 2006. We offer payment options to 100% of our customers — because it works. We always lead with the Same-As-Cash loan.”
- Charlie Marino, CFO DiGiorgi Roofing & Siding“We’ve been with Regions since 2010. Very easy to work with, very easy to communicate...if you need to call them on the phone, they actually answer the phone.”
- Craig Marsh, Owner, Advanced Window Products“Our experience working with the Regions team has been extremely positive.”
- Scott Siegal, President, Certified Contractors Network
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